With Brightspot Campaigner, you can plan, create, test, execute, track and analyze multi-stage, multi-channel direct marketing campaigns. From ideate to actual execution and tracking of campaign responses and benefits, Campaigner automates the entire lifecycle of a campaign management process. Not only this eliminates potential errors in performing these steps manually but also vastly improves the time to complete campaign operations. The speed also allows marketers to adjust campaigns quickly based on campaign responses to get better ROI on marketing spend.

With Campaigner's capability to send communications through multiple channels such as email, mobile text, direct mail, etc. in a single campaign, marketers can streamline messages across all the channels; this helps present a consistent face to customers resulting in stronger and profitable relationship over time.

Ability to use advanced data mining models and build intricate conditions to identify campaign targets, helps companies to improve response rates, reduce campaign cost and increase ROI on marketing spend.

Know your customer: Advanced modeling and analysis capability takes in to account customer's current and past behaviors, usage patterns, responses to past offers, etc., to provide a better understanding of customers as individuals. Such data mining models score customers on key outcomes such as retention, propensity to buy, channel response, etc.. Based on campaign objectives such customer scores can be used to identify the right targets for a specific campaign. Prospect list can also be scored for propensity to respond and product affinity, to optimize acquisition campaign targets.

Selecting target customers: Set a segment of customers as targets for a campaign by simply choosing a combination of pre-developed criteria or by defining conditional expressions. A simple intuitive user interface facilitates to develop complex selection criteria.

Channel: Based on the requirements of campaigns, each campaign can be configured to use any of the available channels to send out the offer/message. Assign target selections to any of the traditional channels like direct mail or outbound call or to the emerging interactive channels such as email, SMS, web and social media.

Communication/Creative: Create communication content (offer) using existing templates or create one from scratch using a powerful editor. Creative created from other programs can also be imported into Campaigner.

Campaign Execution: Scheduling and monitoring multiple campaigns and tracking their responses. Campaigns can be configured to execute one time or a recurrence schedule can be set.

Multi-Stage Campaigns: Sophisticated multiple campaign waves can be configured with Campaigner. Each wave can be triggered on a specific time schedule or can be based on responses from previous waves.

Digital Assets: Maintain all your digital assets such as images, icons and logos in one central place for maintaining consistency across campaigns