Campaigner™ On Cloud

Campaigner OnCloud is a 'software as service' (SaaS) offering of our interactive marketing campaign management tool that is quick to deploy, easy to use and cost effective.

Campaigner OnCloud offers the same product features with the same easy to use interface only in a hosted model.

Campaigner In locating sensitive customer data, companies have a choice
Customer data can be hosted at our highly secure cloud along with the application
(Or)
The customer data can be at company premises while the application is hosted in a cloud.
 
Why SaaS

Organizations today need, more than ever, to choose technology investments that provide the most value for the cost and are flexible enough to grow with the organization.

Brightspot's On-Demand offering help you run basic to sophisticated multi-stage campaigns that are personalized and consistent across multiple channels with minimal requirement for in-house IT resources. You can be up and running in days and have the ability to be funded through an operational rather than a capital expenditure.

Using a web browser to access the application, securely and easily, plan, create and execute marketing campaigns across multiple channels and track the success of the campaigns. You can choose to locate your data within your premises and let Brightspot Campaigner™ connect to it. Another option is to setup the data within our highly secured data center
 
Benefits
Campaigner's powerful, flexible, simple to use user interface lets you manage the entire life cycle of a campaign:
Planning: A simple budgeting tool lets you plan the campaign budget with various channel scenarios and number of target customers in each channel.
Understanding customers: Through advanced modeling and analysis that takes in to account the customer's current and past behaviors, usage patterns, responses to past offers, etc., you can analyze and get a better understanding of customers as individuals and as a group.
Selecting target customers: Set a segment/group of customers as targets for a campaign by simply choosing a combination of pre-developed criteria or by defining conditional expressions.
Channel : Assign target selections to any of the traditional channels like direct mail or outbound call or to the emerging channels such as email, SMS and social media.
Communication: Create communication content (offer) using past templates or create one from scratch using a powerful editor.
Campaign Execution: scheduling and monitoring multiple campaigns and tracking their responses.
Features At a Glance
Perform predictive modeling to identify and target right customers
Communicate with customers via multiple channels
Execute and track multiple campaigns
Run sophisticated multi-stage campaigns
Configure campaign workflows
Manage digital assets
Use and reuse campaign constructs such as target selections, seeds, exclusion rules, and digital assets.