Brightspot's 'Single Customer View' (SCV) solution helps organizations transform from product- centric to customer-centric, providing a complete view of customers across products and communication channels.

As the market place becomes global, competitive and complex, organizations are faced with customers with high expectation of customer service that wants to communicate with a growing list of channels. To provide superior service cost effectively, plan and implement effective marketing strategies, evaluate financial impacts of strategic, tactical and operational decisions, data driven analytical and automation tools are becoming essential for organizations.

Organizations evolved as product-centric over the years are feeling the need to transform to customer-centric . No more can companies send product solicitations to customers who already own that product, or offer a special service coupon for a product to customers that do not even own that product. No more can companies have separate support centers for each product – bumping customer contact from one center to the other. Yes, no more can companies afford not to integrate their customer information resulting in poor customer service, missed cross-selling and up-selling opportunities, expensive and ineffective one size fits all marketing campaigns and inability to manage associated risk.

Brightspot SCV offers latest technology in integrating data from multiple sources using advanced ETL tools to build an single view of the customer. With SCV, your marketing and sales team can make customized more profitable offers for customers while service team can provide superior customer service. Service touch points can be converted to cross-sell and up-sell centers with the power of SCV.